Blending the imaginative with the analytical to create experiences that communicate.

Ethos
Work
Notes
About
Contact
WorkAffiliate Marketing with Purpose
1/21/2025
For The Best Sweater

An affiliate site aimed at bringing more awareness to the importance of natural materials in clothing and promoting brands that are acknowledging the impact of their production.

creative direction, web design, photography, content creation, writing
A Visual Language for a New Podcast
1/6/2025
For Laugh, Think, Cry

A progress report on an evolving visual language for Laugh, Think, Cry, my latest favorite side project featuring my latest favorite illustration style.

creative direction, branding, content creation, writing, illustration



Start with Solution
11/16/2024
For Team Wildfire
In Collaboration with: Levver

An Investor deck for a start-up in the wildfire containment space.
 
creative direction, design, messaging
On the Jobsite
8/16/2024
For South Shore Custom Builders

Content creation campaign to showcase craftsmanship from foundations to finish, and increase organic search rankings along the way.

SEO, content strategy, writing photography
Getting the Message
7/2/2024
For Bridgecrest Advisors

New branding, messaging and landing page for a group of advisors with a unique offering in the supplemental insurance space.

branding, messaging, web design
A Letter For
5/5/2024
For Andrew Henke

A letter writing kit for Andrew’s new creative project.

art direction, branding, design, print production
Capturing the Spirit
11/12/2023
For Mountain Aloha

Website redesign for a massage & bodywork studio in South Lake Tahoe.

web design, content strategy
Digital Gallery Stroll
7/22/2023
For a new series of drawings

Art gallery site built with Hugo.

web design, front-end development, drawing, painting
Reputation is Everything
1/21/2022
For South Shore Custom Builders

Branding, marketing and content development for a high-end contracting company in South Lake Tahoe.

creative direction, branding, content, design, marketing, messaging, photography
All in Good Time
8/12/2020

A visual time tracker, project prioritizer and reporting method in one.

project management
Establishing Authority
7/14/2020
For OTW Safety

A two-year content development campaign to increase organic rankings.

SEO, content strategy, writing, digital marketing
Redesign to Drive Leads
4/20/2020
For OTW Safety

From static webpages to a user-focused lead generation engine.
 
art direction, UX, visual design, web design, 
The Event Barricade Digital Deck
12/10/2019
For OTW Safety

Product marketing presentation site for OTW Safety

art direction, web design, copywriting, digital marketing
To Try the Mountain Passes 
12/5/2019
For Andrew Burns

A 200-page hardcover coffee table book created in collaboration with photographer Andrew Burns showcasing portraits of PCT hikers captured out on the trail.

graphic design, book design, drawing
The Art of Ashtanga
11/30/2019
For Tahoe Yoga Shala
In collaboration with artist Shelley Zentner

A set of yoga teacher training manuals and guides using hand-drawn illustrations for each pose.

graphic design, long-format layout
Brand Overhaul
3/9/2018
For OTW Safety

A new visual design system to complement a change in leadership and company direction.

creative direction, branding, graphic design, visual design
E-ZPass Admin Screens
10/10/2016
For ETAN Tolling & NH DoT

Wireframes for New Hampshire DoT Admin Site

UX, wireframes


A New Suite of Assets for Rethink
10/8/2015
For Rethink

Marketing and sales assets for an education company focused on autistic and special needs children

art direction, graphic design
Drifting Clouds and Falling Flowers for Yakult USA
5/29/2014
For Yakult USA

Planning, design and developments for a promotional site created in collaboration with Piston Agency

art direction, wireframes, web design, development
E-commerce Site Design for a Specialty Chocolate Line
10/30/2013
For Bright River Chocolate

Content, product and shopping cart layouts for a new e-commerce site.

UI design, web design
A New Search Experience
5/7/2013
For Berkshire Hathaway HomeServices

Wireframes and user interface design for a new real estate search experience.

UI design, user flows, content mapping
The Culture at Provide-Commerce
11/24/2012
For Provide-Commerce

Art direction and website design for a San Diego e-commerce company, later acquired by FTD.

art direction, web design 
A New Line of Packaging
2/26/2011
For Gadget Guard

A new package design for a mobile accessory manufacturer led to a full line of new packages and a rebrand of the company.

art direction, package design