A New Suite of Assets for Rethink
10/8/2015
Client: Rethink
Summary: Marketing & sales assets for an education company focused on autistic and special needs children
When I joined the marketing efforts at Rethink the company had some established brand elements but needed to nail down a definite color palette, create more consistency across their materials and create some patterns and abstract elements to complement their designs. By working closely with the in-house marketing manager and developing many different assets over a year's time, we were able to create a cohesive design system and put together a definitive style guide.
We started by creating event invitation templates that could be used by anyone on the marketing team to make unique postcard style invites for upcoming events. Next we designed new sales sheets, training manuals, promotional materials for various campaigns, and longer documents to serve teachers in the classroom. We also created a series of Windscape conference displays, pull-up banners and supporting conference booth materials.