Blending the imaginative with the analytical to create experiences that communicate.
New Line of Packaging
2/26/2011
Client: Gadget Guard
Summary: A new package design for a mobile accessory manufacturer led to a full line of new packages and a rebrand of the company.
The package had to include the film, an installation kit (microfiber cloth and mini squeegee) plus instructions on how to apply the film to a device. The original package was an envelope style that opened at the bottom. The new design was a folding booklet with a pocket on each side of the interior and a tamper-proof seal on the side. The logo and tagline were foil-stamped on the outside and a UV coating on the screen protector overlays made them stand out against the dark background. The instruction illustrations were updated and printed on the inside of the package.
The original design didn’t tell customers much about the product at first glance. With the addition of product images it became much more clear what was inside the package.
Gadget Guard launched two new product lines during my time with them and I created unique packages for these as well. One product line was protective printed films for the backs of phones, called “Backspin.” The Backspin package included a see-through window and was a different size than the other packages.
The other was a combination product that included a screen protector for the front and a carbon fiber film for the back, called “the Mullet Edition.” The Mullet Edition was a booklet form like the original clear film product but featured two top-loading pockets for the products and installation kit. This booklet form had a spine and different die line than the original. By sealing everything in pockets we could use a velcro closure that allowed the folding package to be opened without jeapordizing the products.
I worked with Utah Paper Box to create all the package forms and they did an amzing job with every production run.