Blending the imaginative with the analytical to create experiences that communicate.
Affiliate Marketing with Purpose
Promoting Clothing Brands that are “Being the Change”
1/21/2024
Client: The Best Sweater
Summary: An affiliate site aimed at bringing more awareness to the importance of natural materials in clothing and promoting brands that are acknowledging the impact of their production.
It’s niche but... it’s supposed to be.
I see this site as an aggregator, a place where people can find brands that are making unique clothing more intentionally than most producers.
I think about product lifecycle in every aspect of my life. Everything I purchase, everything I use – I consider where it will go and how long it will take to biodegrade once I’m done using it. I think about this with containers, furniture, tools, appliances, electronics, building materials, everything. It all goes somewhere when we’re done with it.
When it comes to clothing I prefer to buy and wear natural materials as much as possible. I’ve been on a trend the last few years to replace all my synthetic clothing with natural fibers. Because of how I feel when I wear it and because of where it will go when I’m done with it.
With natural fiber clothing there is so much less worry. It will eventually fray and decompose and become part of the soil very naturally. Synthetic fiber clothing on the other hand – will just sit there, clogging up a river or a beach or a landfill.
I feel very passionately about this topic so I decided to make a website devoted to my favorite thing to shop for: sweaters. I share brands that I come across that are at least making an effort to produce clothing more intentionally, from fabric choices to production methods.
I’m also using what I’ve learned over the years about SEO and content strategy to produce a blog that will grow sustainably through organic traffic and produce profit through various affiliate marketing programs.
I first learned web design because I wanted to be able to create my own websites, whether for art or just expression. It ended up becoming a pillar of my marketable skillset and many client websites followed.
Publishing this site gives me a chance to return to an earlier mindset – one that saw the internet as simply another medium for expression and reach.