Crafting Perception
Crafting Perception
People decide with their bodies first. The mind catches up later, looking for reasons.
I make work that meets people in the first part – the felt sense, the look of a thing, the sound of the words, the rhythm of how it all comes together.
By the time someone is reading your copy or considering your offer, they've already decided how they feel about you. My job is to make sure that feeling is the one you want.
I work with founders and teams who have something real to say and want it carried into the world with care.
Brand, identity, websites, decks, campaigns — whatever the shape of it, the question is the same. What’s the essence here, and how does it want to be communicated?
Revenue follows resonance. The sale is easier when the marketing has already done the quiet work of making someone feel at home.
for Bridge
Creating a seamless experience for inbound users
Filed in: Work
5/17/2026
for Levver
A consulting firm using creativity and AI to transform revenue operations
Filed in: Work
9/10/2025
for The Fermanian School of Business at PLNU
An impact report encapsulating a year of activity and industry
Filed in: Work
9/10/2025
for Painting
Creative cross-training
Filed in: Work7/1/2025
for Laugh, Think, Cry
Inspiration & efficiency in content creation
Filed in: Work
1/6/2025
for Sweaters
Promoting natural materials and conscious clothing production
Filed in: Work
1/21/2025
for Team Wildfire
Investor deck for a start-up in the wildfire containment space
Filed in: Work
11/16/2024
for South Shore Custom Builders
Sharing content to increase visibility
Filed in: Work
8/16/2024
Client: South Shore Custom Builders
for Bridgecrest Advisors
Language & imagery working in harmony
Filed in: Work
7/2/2024
Client: Bridgecrest Advisors
Focus
What has become most enchanting during my stretches of silence: focus.
Filed in: Notes
1/25/2025
Making Connections
Recently, I've had the opportunity to work with two different start-ups in very different industries.
Filed in: Notes
12/28/2024
Collaboration
Lately I’ve been thinking a lot about collaboration and the impact we have on each other when we endeavor to create together or even just share candidly – what we think, what we’re after, what we’re into.
Filed in: Notes
12/1/2024
The Process of Transformation
I think of a process as a series of changes that fundamentally alter something from it’s original state. Most ideas need to go through a process to become something that serves the world, either through beauty or utility.
Filed in: Notes
10/22/2024
More essence, more awareness, more leads.
Location
South Lake Tahoe, California (mountains most days)
San Diego, California (city other days)
Salt Lake City, Utah (both on occasion)
Contact
Artwork
Copyright 2025 Cross Process Creative LLC